All too often we’ve heard the saying, “They don’t make them like that anymore!” The older consumer is a consumer like no other. The vast majority of these buyers are smart investors, and are drawn to services and products that add value and longevity to their dollar. Car manufacturers such as Ford, GM, and Chevrolet have been in business for years due to the loyalty of older consumers, who have not only supported the brand, but have become generational brand ambassadors.

Businesses and agencies who target the older consumer must learn how to market to this audience by first examining their wants, needs, and desires. Sounds easy, however, some companies fail or stagnate in service/product delivery due to the implementation of a generalized and/or outdated marketing template.

The Marketing Business Development Public Relations Plan (MBPP) is a customized marketing plan designed to increase the percentage of REPEAT customers (a.k.a. brand ambassadors), replenish brand awareness, and build and restore community partnerships and relationships.

What is included in a MBPP?

Networking - increasing the business network and exploring local, state, and national channels of opportunity to connect, integrate, and expand

Presentations - highlighting the services, products, and uniqueness of your business via virtual and/or in-person events, luncheons, workshops, conferences, or private speaking engagements

Community Liaison - renewing and creating community relationships with all consumers and building partnerships with local businesses and government agencies

Staff Training - educating all staff on basic marketing/business development principles to increase the leverage amongst competitors

Marketing Material Assessment - thorough overview of brochures, flyers, postcards, letterheads, and accessories

Is this service what you need to grow your business? Lets see….ask yourself…

1.     Has your business hit a plateau in sales and services?

2.     Have you lost consumers or community partners?

3.     Do you know how to vet the best partners?

4.     Are there gaps or weak spots in your marketing and business development plan? (networking, partnerships etc.)

5.     Are you distributing the most appropriate and attractive marketing material?

6.     Has your business saturated the region? Do you want to expand?

If you are not 1000% confident in most of your answers to the above questions, you may benefit from an MBPP consultation.